Many bloggers, marketeers, sales people, thought leaders and people from different other professions have been trying to get their ideas, visions, or simply messages across on the social web. And, many also have been struggling with doing it successfully. During the last years I figured out that the main reason for that is: Lack of influence! Sounds crazy? Although people are on many social media platforms they still do not manage to spread the word about to what matters to them most. The wider people’s messages get recognised, the stronger their influence in their special topics gets. Building influence means attracting as many as possible relevant people to your topics. That happens when you are able to lead people to all of your places and spaces on the social web. One tool has always helped me doing this – XeeMe. If you do not know it you can read my XeeMe story here.
“XeeMe is becoming appearoo now.”
Transition from XeeMe to Appearoo
Recently the company announced that they will change the brand name from XeeMe to appearoo. Why should they change the name of a success? Despite having success in attracting more than 1.7 million users to XeeMe and also having satisfied many users there also mistakes have been made which will be corrected now. Axel Schultze, CEO of Society3, the company behind appearoo, explained that they were keeping a brand name people were not able to pronounce – how the hell do you pronounce XeeMe? Further he states that they had ignored to come up with a proper user interface (mainly due to budget reasons) and a better user experience. Finally, he remarks that they failed in communicating the real advantages one gets when using the product.
“Appearoo is actually an amazing software tool to gain more influence by attracting more people to what matters to you the most. The tool helps you to be found wherever you post, share, email, present… and makes it easy for others to immediately find all your online appearance.“, Axel Schultze states the real brand positioning of the product.
On October 1 they will start a crowdfunding campaign for the start of the product’s relaunch on Idiegogo. They will have great perks which will help people to raise their visibility on the social web and attract more people to what matters to them most. I definitely will contribute to it, because I am convinced that appearoo will get even better than XeeMe was.
UPDATE: The crowdfunding campaign has started. If you would like to know more about it, please follow this link http://igg.me/at/go-appearoo/x/8682804.